Copywriting Services
Our team of website content writers are sourced for their ability to write specialist copy. Whether the brief is to assist you with getting your new website populated with great content, or an on-going requirement for interesting blog articles, we have a writer who can deliver to the brief, on time and within budget.
We offer both one-off writing assignments and on-going content generation services.
In addition, we have industry relationships with small business web developers and Google Ads campaign managers who can assist you with building a new website and getting a robust online advertising strategy underway.
We offer both one-off writing assignments and on-going content generation services.
In addition, we have industry relationships with small business web developers and Google Ads campaign managers who can assist you with building a new website and getting a robust online advertising strategy underway.
Website Copywriting
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Great web copy isn’t simply about words – it’s the thinking behind the words that drives results. For example, achieving the fine balance between promotion and information takes skill.
Your web copy needs to evoke a conversation with your target customer, providing the information they seek and in turn compelling them to engage with you further. |
Article Blog Writing
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Blogs have become the go-to resource for reviews and feedback on products and services.
They’re great traffic generators for unbiased information and interesting content so they need to be informative and engaging. They also have a long shelf life, driving traffic back to your website long after they were written. |
e-Newsletters
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Publishing regular newsletters is a great way to build loyalty and rapport with your customers. It’s also an effective way to keep in touch and remain front-of-mind.
They are an important part of any small business communications strategy and don’t need to be long-winded. Simply focusing on one topic at a time often produces the highest ongoing open rate. |
E-Commerce Ad Copy
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Selling a product online requires a fine balance between information and web copy that will drive a direct response.
Most people don’t make a purchase on the first visit to a site so it’s important to have an opt-in mechanism to ensure you don’t lose them once they’ve gone, for example, a special offer coming up can be a good way to capture their email address. |
Google Ad Copy
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Implementing a robust Google Ad campaign is an effective way to generate traffic to your website. Combined with relevant website copy and good SEO, it is the fastest way to get in front of your target audience in Google search, especially if your brand is not well known.
The challenge is choosing the right words for your ads with a limited amount of space. They need to have maximum impact with a single sound bite. |