Writing blogs can be daunting if it’s not something you’ve done before. Just thinking of what to write about can prevent you getting past go.
The truth is that a blog doesn’t have to be long or highly detailed. In fact short blogs (3 or 4 paragraphs) are often easier for a reader to digest, particularly if you write about one subject/topic at a time.
Blog content ideas
Here are some suggestions to get you started.
Who do you want to read your blog?
Put yourself in your customer’s shoes.
Think about who your prospective customers are and why they would want to engage with your business. Are they looking for a specialist who can demonstrate industry knowledge and expertise? Or perhaps a tradesperson who they can trust and will impart good advice.
Writing blogs about current trends, the best products to use (and why) or even interesting jobs you’ve recently completed are all topics that attract search.
What words should you use in your blog?
Your blog content should speak directly to your target audience in their own language so forget acronyms and industry terms.
Write in the style and tone you would use if you were speaking in person with your customers. For example, you may want to adopt a conversational tone to build trust and rapport or an authoritative tone to share your knowledge about your industry and current/future trends.
What outcome do you want your blog to achieve?
Blogs are generally read to find out information or have a question answered. Ask yourself what kind of information you could share with your customers that would be of value to them.
Then think about what action you want them to take. For example, you may want them to click through to your products and services page so include a link back to your website, preferably in the body copy so it has relevance.
The key is to remember that blogs are not written to make a sale – they are written to inform so keep them light, interesting and conversational.